When we take on a client, we join the team. We think seriously about your goals, how your goals translate to business success, and what that means for what we need to deliver.

Pink Coconuts needed to:

• Increase their revenue

• Reduce the work it took to manage trips

After onboarding the team and researching the market we came to understand that Pink Coconuts needed to get a clear understanding of their likelihood of reaching product market fit by expanding their offering.

We interrogated the business directions Pink Coconuts could take:

Completed a market analysis

Prototyped new product directions

Recruited and Interviewed potential clients from both sides of their 2-sided marketplace

Synthesized the feedback & interrogated it with the team

By the end, we helped Pink Coconuts get clear on the fact that they needed to make a pivot. They shifted their focus from curating inclusive travel packages to training the staff at hotels, bars, and restaurants; a service that they were better positioned to serve.